Much of what we know about innovation is wrong. That's the bet this talk takes, as it romps through the history of innovation, invention and creative thinking, dispelling the mythologies we've constructed about how we got here. How important are flashes of genius? What does it take to lead a team in finding new ideas? This fun, interactive talk, loosely based on the best selling book will help you recognize the myths, understand their popularity (even if you don't believe in them), and explore how to apply lessons from true innovation history in your own work today.